Inspired by a closed-door meeting between Kraft and these league leaders, #Timeout Against Hate amplifies the power of sports as a force for change. The campaign features notable figures such as Billie Jean King, Shaquille O’Neal, Jim Harbaugh, Doc Rivers, Joe Torre, Candace Parker, and Ryan Blaney, all calling for unity, respect, and empathy. This initiative builds on FCAS’s previous efforts, including the widely recognized Blue Square symbol, which has become a global representation of solidarity in the fight against Jewish hate and all hate.
Set to debut during Thursday Night Football on Amazon Prime, the campaign will reach millions through television, digital platforms, and billboards nationwide. By leveraging the influence of sports, FCAS is driving an urgent message: now is the time to push back against hate in all its forms. To learn more about this powerful initiative, read the full announcement.
