Foxborough, Mass. – The Foundation to Combat Antisemitism (FCAS) announced today that Robert Kraft, Chairman and CEO of the Kraft Group and founder of FCAS, has named Adam Katz President. Katz joins the Foundation after 15 years in the private sector as a business leader driving multi-faceted, complex business solutions. Katz comes to the organization at a turbulent moment for the country, as FCAS’ proprietary research reveals that 45% of Americans remain unaware of antisemitism across the country even as it continues to grow.
Katz brings a solution-driven approach grounded in business principles to the Foundation’s fight against antisemitism. Before joining FCAS, Katz served as Wayfair’s Global Head of Physical Stores, leading the company’s successful expansion into brick-and-mortar retail. Throughout his career, Katz has balanced his business roles with service and mission-driven work, including work with the Innocence Project in Philadelphia and serving as a nonprofit board advisor while at Wharton. He is also an investor and limited partner at Reinventure Capital, a venture capital fund focused on BIPOC and women founders. Katz succeeds Tara Levine as President who will continue to contribute at FCAS, transitioning to Chief Partnership Officer.
“Since founding FCAS, our mission has been to fight Jewish hate and all hate by educating and engaging Americans to stand up,” said Robert Kraft, Founder of the Foundation to Combat Antisemitism. “At a time when hate and intolerance are growing at an alarming rate, strong leadership is more important than ever. I am proud to announce the appointment of Adam Katz as the new president of the Foundation to Combat Antisemitism. Under his guidance, I am confident we will expand FCAS’ impact, deepen its reach, and empower even more people to speak out, educate others, and build bridges.”
“I believe no problem is unsolvable, not even hate. But solving the world’s oldest hatred and achieving meaningful social impact requires more than good intentions – it requires a modern, data-driven approach,” said Adam Katz, President of FCAS. “With my broad experience in the private sector, I understand how to maximize resources, measure outcomes, and scale solutions effectively. In the nonprofit world, these business fundamentals aren’t just helpful, they’re essential for transforming our mission into sustainable action that encourages and empowers Americans to stand up to hate in ways large and small.”
Katz’s appointment comes amid significant deficits in education and engagement related to antisemitism. While Jews account for 2% of the U.S. population, they are the target of nearly 70% of faith-based hate crimes. Despite this, the majority of Americans remain unaware of the existing disparity and nearly half of Americans remain unengaged on the issue of antisemitism, according to FCAS’ proprietary research. As President of FCAS, Katz will leverage the organization’s research, marketing, and partnership verticals to identify and address the root causes of hate while empowering individuals to take action against hate and antisemitism.
Despite a rise in antisemitic incidents and a renewed focus on antisemitism on college campuses, a recent poll conducted by FCAS shows that the number of Americans who are unengaged on the issue of antisemitism has remained unchanged since June 2023. Alarmingly, antisemitic attitudes are now held by 25% of the population, up from 15% during that same period. This recent data and the rise in antisemitic conversation are clear warning signs that American attitudes toward stopping Jewish hate and all hate are headed in the wrong direction. As hate increases, far too many Americans are sitting on the sidelines.
Established by Kraft in 2019, FCAS has grown to become one of the nation’s preeminent organizations working to address Jewish hate and all hate. With an emphasis on reaching Americans who are unengaged or unfamiliar with the issue of antisemitism, FCAS has partnered with nearly 200 organizations to deploy a fact-based, non-confrontational, and actionable approach that addresses the root cause of Jewish hate and all hate at scale.
In 2023, FCAS launched the organization’s flagship campaign, #StandUpToJewishHate, which introduced the Blue Square as a symbol of unity and solidarity. Worn by celebrities and featured in ads nationwide, the Blue Square represents the small percentage of the U.S. population that Jewish people make up while drawing attention to the fact that Jews are disproportionately victims of all religious hate crimes. The #StandUpToJewishHate campaign has reached millions of Americans and the Blue Square has come to be recognized as a symbol against all forms of hate, helping to achieve the organization’s goal of engaging unengaged Americans.
Prior to his role at Wayfair, Adam Katz was previously a Principal at Boston Consulting Group (BCG), where he counseled both corporate and non-profit clients in navigating strategic and operational challenges. Katz also served as the Manager of Football Administration for the Philadelphia Eagles, assisting the team President and General Manager in managing the franchise’s salary cap and player contracts. Katz holds an MBA from the Wharton School, as well as JD and BA from the University of Pennsylvania. He resides in Wellesley with his wife and two children.
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About the Foundation to Combat Antisemitism:
The Foundation to Combat Antisemitism was founded in 2019 by Robert Kraft to stand up to Jewish hate and all hate. We uniquely reach unengaged non-Jewish Americans, moving them to become allies through empathy-building national mass media and social advertising. We partner and convene diverse leaders and groups to create awareness and understanding, and our Command Center monitors the digital landscape 24/7 to understand where and how hate is spreading and completes national research on this topic.
Contact: Nolan Lyons
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